Content Marketing Strategist

I'm a former Wall Streeter who worked in corporate finance and hedge funds. Now I write primarily B2B content for Finance, SaaS, and Marketing Technology brands. Experienced with C-Level ghostwriting.

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The beginner%e2%80%99s guide to creating lead magnets that work article

The Beginner's Guide to Creating Lead Magnets that Work

In this post, we’re going to cover lead magnets. Sure, you’ve seen these posts before.

But here’s the difference: this is all about lead magnets that you, the beginner, can create today. If you’ve been wanting to find ways to build your list that isn’t too hard or time-consuming, keep reading.

10 digital marketing tools you need to run your business %28part 1%29 article

10 Digital Marketing Tools You Need to Run Your Business (Part 1)

No doubt you've seen the lists of epic tools to run your business. But rather than getting bogged down in what might work, I show you ten tools that I know, love, and use.

Screenshot 2017 03 22 21.24.07 article

Reveal Marketing 101

Welcome to your one-stop-shop to learn everything there is about Reveal Marketing in an easily digestible format. At Zembula we are very passionate about Reveal Marketing and are excited to share how marketers everywhere can use it to grow their businesses.

Red cups article

Starbuck's Omni-Channel Approach to Holiday Marketing - Blog

Well, it’s that time of year. The holiday season is upon us and there’s no doubt you’ve been getting emails from brands that are hoping you’ll spend your hard earned cash with them.

But what about other channels? After all, there is a lot more potential out there to reach customers if your brand is using a multi-channel marketing approach.

Right now, approximately 90% of brands are on multiple social media channels as you can see in this chart:

Getting started with email marketing  the ultimate guide article

Getting Started with Email Marketing: The Ultimate Guide

Ah, emails. It’s often the forgotten step child of the marketing funnel. For many brands, their email marketing is a monthly newsletter.

Boom! Email marketing done, right?


The 3 marketing tools every small business owner needs article

The 3 Marketing Tools Every Small Business Owner Needs

Earlier this month, I was happy to be featured in this post on titled 4 Things to Think About When Hiring a Marketer.

Excellent Stephen Colbert gif aside, the article provides lots of valuable information for small business owners in particular on the decision to hire a marketing professional or not.

Martech article

The State of Marketing Technology

Let’s face it, technology is pretty awesome. Without it, we wouldn’t have iPhones, Tesla cars or Domino’s Pizza chatbots.

So, it shouldn’t be a surprise that new technology is changing the face of marketing and how brands operate. In fact, there is an entire industry around it this marriage between traditional marketing and a new technology called Martech (because everyone loves a snappy name).

7 examples article

7 Great Examples of Interactive Ads | Zembula

Interactive ads are a great way for marketers to really engage with consumers directly. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.

Blog post ideas  100 fool proof ideas for your next blog article

Blog Post Ideas: 100 Fool Proof Ideas for Your Next Blog

Here’s a crazy stat: the vast majority of data and content ever produced has been created in the last few years.

Impressive to think about, right?

So it shouldn’t be too shocking to see that everyone is blogging right now.

Screenshot 2017 03 21 09.10.47 article

10 Lead Magnet Ideas to Entice Email Subscribers

Alright, you know you should be building an email list. Hell, I know I should be building one too.

But it can be a lot easier said than done.

The fact of the matter is, the bigger the email list the more money can be made. That’s a good thing for brands, right?

The power of habit 4 steps to creating good habits 696x465 article

The Power of Habit: 4 Steps to Creating Good Habits | Wealthy Gorilla

People tend to think that habits are unbreakable. They feel it’s exceedingly difficult to change habits for the better. After all, that’s why so many people struggle to lose weight, quit smoking, or beat procrastination.

But, what if I told you that was wrong?

41awesomeproductivitytoolstohelpgrowyourbrand sidebar1 300x200 article

41 Awesome Productivity Tools to Help Grow Your Brand - Location ...

When you get involved in project management like I have, you realize quickly it becomes easy for things to get lost in the shuffle.

Which, of course, is terrible for business.

That’s why I turn to an arsenal of tools to help keep me in line and my business running. Here, I’ve shared my best recommendations for the basic tools anyone starting a business should use to get started.

Buckle up.

Howtobecomeamoreeffectivethinkerandwhyitmattersforyourbusiness800x8001 735x500 article

How to Become a More Effective Thinker (and Why it Matters for ...

Here’s a confession…

I’ve always wanted to be a better thinker.

I consume a lot of content.

A lot.

Around 50 books a year plus a jam packed Pocket account full of blog posts, reports, and white papers on all sorts of topics.

Open uri20160506 25812 blkfce article

The Essential Content Promotion Checklist

Stop me if you’ve heard this one before.

You write an awesome post, click publish, then sit back and wait for the hordes of adoring readers to leave hundreds of comments on your site.


The simple 4 step system for rocking all of your 2017 goals article

The Simple 4 Step System for Rocking All of Your 2017 Goals ...

Goals. Everyone has them. No doubt you’ve got stacks of them written down on bits of paper somewhere. I do too. Look online and you’ll find a million posts about goals.

How to achieve your goals. Ways to accomplish more goals. Bust through those goals.

I think far too often we fall into the goals trap.