Ask any business owner what they want, and the answer will almost universally be the same: more customers.
While it’s easy to give that answer, actually following through is the hard part. Especially when you’re a small business owner trying to compete with the big brands.
That’s why so many small businesses are turning to social media. Today, social media has the unique ability to level the playing field a bit. A small brand with a robust social media strategy can drive traffic and gain customers.
Answer this question….now don’t be shy!
Do you have any real idea how Bitcoin actually works?
For a lot of people, the answer is no. And listen, I was right there with you. I’ve known about Bitcoin for years and had a relatively sound understanding of it.
But lately, as it’s been in the news more and more, I’ve wanted to dig a bit deeper. And there comes the first problem.
Bill Gates once said, “Banking is essential. Banks are not.”
No group has embraced this mantra more than Millennials. This generation is tech savvy and smartphone dependent. If they can’t get something on their phone quickly and easily, well, they aren’t likely to get invested.
Hence the biggest problem traditional retail banks are facing right now. In the Millennial mindset, banks are stodgy and traditional, they caused an economic crash, and they aren’t out to actually help people.
Many small businesses overlook local marketing. They’re too busy getting caught up trying the strategies of Fortune 500 companies.
Following the marketing strategies of the big players is great in theory. But unless you can compete with those huge marketing budgets, you’re likely not going to see the same levels of success.
I’d guess you’re not one of those brands. In fact, most small businesses are working with less than a $1,000 a month to devote to marketing.
Millennials Love Venmo: Here's How Banks are Trying to Compete - Liz Froment - Boston FinTech Writer
The fact of the matter is a few years ago Venmo caught the attention of Millennials. We know how Millennials are driving smartphone usage among apps and mCommerce. So it shouldn’t come as a surprise that banking or P2P mobile payments are in the mix.
The problem has been for the conventional banks. They have been struggling to compete…
The mobile phone has become indispensable and the time we spend on it is only growing.
When you look at the 2016 ComScore US Mobile App Report, the data backs this up. And it’s the Millennials who are driving mobile usage among all smartphone users.
There's no doubt that FinTech is taking the financial industry by storm and moving finance from the hands of big banks into the hands of consumers.
Now, what's interesting about this chart is it ties in the FinTech brands that are relying specifically on AI (artificial intelligence). As trends go, AI has become something that's been more and more on the scene, and in my opinion, will continue to influence how we work.
In this post, we’re going to cover lead magnets. Sure, you’ve seen these posts before.
But here’s the difference: this is all about lead magnets that you, the beginner, can create today. If you’ve been wanting to find ways to build your list that isn’t too hard or time-consuming, keep reading.
No doubt you've seen the lists of epic tools to run your business. But rather than getting bogged down in what might work, I show you ten tools that I know, love, and use.
Well, it’s that time of year. The holiday season is upon us and there’s no doubt you’ve been getting emails from brands that are hoping you’ll spend your hard earned cash with them.
But what about other channels? After all, there is a lot more potential out there to reach customers if your brand is using a multi-channel marketing approach.
Right now, approximately 90% of brands are on multiple social media channels as you can see in this chart:
Ah, emails. It’s often the forgotten step child of the marketing funnel. For many brands, their email marketing is a monthly newsletter.
Boom! Email marketing done, right?
Earlier this month, I was happy to be featured in this post on SoftwareAdvice.com titled 4 Things to Think About When Hiring a Marketer.
Excellent Stephen Colbert gif aside, the article provides lots of valuable information for small business owners in particular on the decision to hire a marketing professional or not.
Let’s face it, technology is pretty awesome. Without it, we wouldn’t have iPhones, Tesla cars or Domino’s Pizza chatbots.
So, it shouldn’t be a surprise that new technology is changing the face of marketing and how brands operate. In fact, there is an entire industry around it this marriage between traditional marketing and a new technology called Martech (because everyone loves a snappy name).
Interactive ads are a great way for marketers to really engage with consumers directly. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.