I'm a former Wall Streeter who worked in corporate finance and hedge funds. Now I write primarily B2B content for Finance, SaaS, and Marketing Technology brands. Experienced with C-Level ghostwriting.
In this post, we’re going to cover lead magnets. Sure, you’ve seen these posts before.
But here’s the difference: this is all about lead magnets that you, the beginner, can create today. If you’ve been wanting to find ways to build your list that isn’t too hard or time-consuming, keep reading.
No doubt you've seen the lists of epic tools to run your business. But rather than getting bogged down in what might work, I show you ten tools that I know, love, and use.
Welcome to your one-stop-shop to learn everything there is about Reveal Marketing in an easily digestible format. At Zembula we are very passionate about Reveal Marketing and are excited to share how marketers everywhere can use it to grow their businesses.
Well, it’s that time of year. The holiday season is upon us and there’s no doubt you’ve been getting emails from brands that are hoping you’ll spend your hard earned cash with them.
But what about other channels? After all, there is a lot more potential out there to reach customers if your brand is using a multi-channel marketing approach.
Right now, approximately 90% of brands are on multiple social media channels as you can see in this chart:
Ah, emails. It’s often the forgotten step child of the marketing funnel. For many brands, their email marketing is a monthly newsletter.
Boom! Email marketing done, right?
Earlier this month, I was happy to be featured in this post on SoftwareAdvice.com titled 4 Things to Think About When Hiring a Marketer.
Excellent Stephen Colbert gif aside, the article provides lots of valuable information for small business owners in particular on the decision to hire a marketing professional or not.
Let’s face it, technology is pretty awesome. Without it, we wouldn’t have iPhones, Tesla cars or Domino’s Pizza chatbots.
So, it shouldn’t be a surprise that new technology is changing the face of marketing and how brands operate. In fact, there is an entire industry around it this marriage between traditional marketing and a new technology called Martech (because everyone loves a snappy name).
Interactive ads are a great way for marketers to really engage with consumers directly. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.
Here’s a crazy stat: the vast majority of data and content ever produced has been created in the last few years.
Impressive to think about, right?
So it shouldn’t be too shocking to see that everyone is blogging right now.
Alright, you know you should be building an email list. Hell, I know I should be building one too.
But it can be a lot easier said than done.
The fact of the matter is, the bigger the email list the more money can be made. That’s a good thing for brands, right?
People tend to think that habits are unbreakable. They feel it’s exceedingly difficult to change habits for the better. After all, that’s why so many people struggle to lose weight, quit smoking, or beat procrastination.
But, what if I told you that was wrong?
When you get involved in project management like I have, you realize quickly it becomes easy for things to get lost in the shuffle.
Which, of course, is terrible for business.
That’s why I turn to an arsenal of tools to help keep me in line and my business running. Here, I’ve shared my best recommendations for the basic tools anyone starting a business should use to get started.
Here’s a confession…
I’ve always wanted to be a better thinker.
I consume a lot of content.
Around 50 books a year plus a jam packed Pocket account full of blog posts, reports, and white papers on all sorts of topics.
Stop me if you’ve heard this one before.
You write an awesome post, click publish, then sit back and wait for the hordes of adoring readers to leave hundreds of comments on your site.
Goals. Everyone has them. No doubt you’ve got stacks of them written down on bits of paper somewhere. I do too. Look online and you’ll find a million posts about goals.
How to achieve your goals. Ways to accomplish more goals. Bust through those goals.
I think far too often we fall into the goals trap.