Content Marketing Strategist

I'm a former Wall Streeter who worked in corporate finance and hedge funds. Now I write primarily B2B content for Finance (FinTech), SaaS, and Marketing Technology brands. C-Level ghostwriter.

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5 Creative Ways to Promote Your Business on Social Media

Ask any business owner what they want, and the answer will almost universally be the same: more customers.

While it’s easy to give that answer, actually following through is the hard part. Especially when you’re a small business owner trying to compete with the big brands.

That’s why so many small businesses are turning to social media. Today, social media has the unique ability to level the playing field a bit. A small brand with a robust social media strategy can drive traffic and gain customers.

Millennials love venmo  here's how banks are trying to compete article

Millennials Love Venmo: Here's How Banks are Trying to Compete - Liz Froment - Boston FinTech Writer

The fact of the matter is a few years ago Venmo caught the attention of Millennials. We know how Millennials are driving smartphone usage among apps and mCommerce. So it shouldn’t come as a surprise that banking or P2P mobile payments are in the mix.

The problem has been for the conventional banks. They have been struggling to compete…

Until now.

The growth of mcommerce %28and why fintech is watching%29 article

The Growth of mCommerce (and Why FinTech is Watching)

The mobile phone has become indispensable and the time we spend on it is only growing.

When you look at the 2016 ComScore US Mobile App Report, the data backs this up. And it’s the Millennials who are driving mobile usage among all smartphone users.

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The FinTech Market Map: AI Playing a Big Role

There's no doubt that FinTech is taking the financial industry by storm and moving finance from the hands of big banks into the hands of consumers.

Now, what's interesting about this chart is it ties in the FinTech brands that are relying specifically on AI (artificial intelligence). As trends go, AI has become something that's been more and more on the scene, and in my opinion, will continue to influence how we work.

The beginner%e2%80%99s guide to creating lead magnets that work article

The Beginner's Guide to Creating Lead Magnets that Work

In this post, we’re going to cover lead magnets. Sure, you’ve seen these posts before.

But here’s the difference: this is all about lead magnets that you, the beginner, can create today. If you’ve been wanting to find ways to build your list that isn’t too hard or time-consuming, keep reading.

10 digital marketing tools you need to run your business %28part 1%29 article

10 Digital Marketing Tools You Need to Run Your Business (Part 1)

No doubt you've seen the lists of epic tools to run your business. But rather than getting bogged down in what might work, I show you ten tools that I know, love, and use.

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Reveal Marketing 101

Welcome to your one-stop-shop to learn everything there is about Reveal Marketing in an easily digestible format. At Zembula we are very passionate about Reveal Marketing and are excited to share how marketers everywhere can use it to grow their businesses.

Red cups article

Starbuck's Omni-Channel Approach to Holiday Marketing - Blog

Well, it’s that time of year. The holiday season is upon us and there’s no doubt you’ve been getting emails from brands that are hoping you’ll spend your hard earned cash with them.

But what about other channels? After all, there is a lot more potential out there to reach customers if your brand is using a multi-channel marketing approach.

Right now, approximately 90% of brands are on multiple social media channels as you can see in this chart:

Getting started with email marketing  the ultimate guide article

Getting Started with Email Marketing: The Ultimate Guide

Ah, emails. It’s often the forgotten step child of the marketing funnel. For many brands, their email marketing is a monthly newsletter.

Boom! Email marketing done, right?


The 3 marketing tools every small business owner needs article

The 3 Marketing Tools Every Small Business Owner Needs

Earlier this month, I was happy to be featured in this post on titled 4 Things to Think About When Hiring a Marketer.

Excellent Stephen Colbert gif aside, the article provides lots of valuable information for small business owners in particular on the decision to hire a marketing professional or not.

Martech article

The State of Marketing Technology

Let’s face it, technology is pretty awesome. Without it, we wouldn’t have iPhones, Tesla cars or Domino’s Pizza chatbots.

So, it shouldn’t be a surprise that new technology is changing the face of marketing and how brands operate. In fact, there is an entire industry around it this marriage between traditional marketing and a new technology called Martech (because everyone loves a snappy name).

7 examples article

7 Great Examples of Interactive Ads | Zembula

Interactive ads are a great way for marketers to really engage with consumers directly. Interactive marketing as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.

Blog post ideas  100 fool proof ideas for your next blog article

Blog Post Ideas: 100 Fool Proof Ideas for Your Next Blog

Here’s a crazy stat: the vast majority of data and content ever produced has been created in the last few years.

Impressive to think about, right?

So it shouldn’t be too shocking to see that everyone is blogging right now.

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10 Lead Magnet Ideas to Entice Email Subscribers

Alright, you know you should be building an email list. Hell, I know I should be building one too.

But it can be a lot easier said than done.

The fact of the matter is, the bigger the email list the more money can be made. That’s a good thing for brands, right?

The power of habit 4 steps to creating good habits 696x465 article

The Power of Habit: 4 Steps to Creating Good Habits | Wealthy Gorilla

People tend to think that habits are unbreakable. They feel it’s exceedingly difficult to change habits for the better. After all, that’s why so many people struggle to lose weight, quit smoking, or beat procrastination.

But, what if I told you that was wrong?